Online Reputation Management is critical when considering fiscal implications. Online Reputation Management through analyzing and influencing search engine results, can prevent the loss of business or career and ensure ongoing success for you and your Company.
Much to the annoyance of company administrators, Internet complaint web sites have become the tool of choice for irritated customers, disgruntled employees, political activists and anyone else to air their bellyaches economically and effectively. Concealed by anonymity and powered by a worldwide audience, Internet complainers can impose chaos on your Company.
Search Engine Reputation Management (or SERM) tactics are often employed by companies to proactively shield their brands from damaging content brought to light through search engine queries.
Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing [...]
Author: Graeme Nichol Arcturus
There have been many studies on credibility in life and particularly in management. It seemed like an interesting topic to read and reflect on. I am not going into a huge diatribe merely making a few observations.
In this world we live and die by our credibility. It takes years to build up [...]
Author: Johnny Albertson
A positive reputation is a priceless asset to any business. The loyalty of a small group of customers is nice, but generally not enough to bolster sales and keep food on the table. As entrepreneurs, we are always looking for new ways to reach a greater number of people.
There are a million ways to [...]
Online Reputation Management involves both marketing and public relations along with search engine marketing. Visibility and high search engine indexing with good publicity which displaces negative publicity is the goal. This results in a increase in positive web presence, helping you own top spots in search engine rankings. Online Reputation Management enables you to protect [...]
The term “online reputation management,” once squarely in the PR domain, is increasingly sneaking into the search engine marketing realm. Monitoring search results for complaint-speech (sometimes called “flames”) involving your brand name or trademarked words is extremely important. If users find a protest site in search results for your brand, they may click the link [...]